Projects

Innovation and critical thinking are core drivers across my projects, grounded in user-centered and inclusive design principles. I focus on shaping experiences that help people use technology as intended and benefit from it optimally, while reducing friction, confusion, and patterns that can become harmful.

We-Park

This piece of art is my flagship project and the strongest example of my end-to-end, research-driven product work. I led a team of seven contributors through the full process, from problem framing and stakeholder discovery to user research, prototyping, and iterative evaluation. The project addresses a real mobility challenge: parking is fragmented across multiple providers, interfaces, and rules, which creates unnecessary cognitive load, uncertainty, and wasted time. We-Park consolidates the experience into one clear flow, helping users make confident decisions and use the service correctly, with accessibility and inclusion treated as baseline requirements rather than add-ons.

The concept has also been validated beyond academia. We-Park has received innovation stamps from Almi and Chalmers Innovation, confirming both its novelty and its real-world potential for scaling through partnerships and pilots.

No-Budget-No-Problem

During my part-time role as a receptionist at Liseberg’s Hotel, I identified an inefficiency in how the luggage room was managed. Staff had to repeatedly move between the storage room and the front desk to check which shelves were available before assigning luggage tags to guests. The process was time-consuming, cognitively demanding, and frustrating during busy shifts. With no budget and no new tools available, I designed a simple visual overview of the luggage room layout on a laminated A4 sheet placed at the desk. The overview could be updated directly with a marker, and changes could easily be erased with a wet napkin, making the system flexible, reusable, and environmentally friendly. Before this solution, colleagues relied on memory, which increased cognitive load, or temporary handwritten notes that required constant rewriting and created unnecessary waste. The new system reduced mental strain, minimized unnecessary movement, improved workflow efficiency, and optimized the overall guest handling process.

Buzzle

This concept responds to a growing challenge in increasingly individualistic societies, where everyday routines can amplify loneliness and social disconnection. The concept is an attempt to counter that by turning commuting into a lightweight shared activity that encourages small, low-pressure interactions. By transforming a typically boring ride into something playful and social, it aims to build a sense of belonging through simple moments of connection over time.

Social Bakery

This a concept app designed to reduce phone distractions in social settings and help groups stay present together. It uses a playful “digital baking” metaphor: if everyone stays in the session, the group earns a baked treat; if someone leaves the app, the bake is “ruined.” More broadly, it is an early design attempt to push back against digital addiction and what people increasingly refer to as “brain rot,” by making mindful, offline moments easier to start and sustain.

Talk to ME

Have any questions? I am always open to talk about your business, new projects, creative opportunities and how I can help you.