Hi there, I'm Ismail!
& my motto is:
“Try and leave this world a little better than you found it …”
I’m a human-centered UX/UI and interaction designer who genuinely enjoys helping people through well-crafted designed. I put people at the center, from understanding real needs and constraints to shaping flows, interfaces, and micro-interactions that feel intuitive and calm to use. With a background in cognitive science and cognitive neuroscience, I’m intentional about how attention, memory, decision-making, and trust influence user behavior.
I care deeply about inclusive design, making accessibility and clarity the default so more people can succeed, regardless of ability or context.
My mission is to bridge people and technology by translating complexity into simple, usable experiences that work for more people, in more situations.
Background and Projects
I apply the theoretical foundation from my BSc and two MSc studies to design and deliver well-crafted projects, turning research, cognition, and human behavior insights into practical, user-centered solutions.
Education
My academic foundation spans a BSc in Cognitive Science and a MSc in Cognitive Neuroscience, followed by another MSc in Interaction Design. Across my BSc and MSc, I developed strong expertise in human perception, attention, decision-making, and research methods. Knowledge I use to design experiences that are clear, trustworthy, and inclusive.
Projects
My projects translate theory into execution, from problem framing and user research to wireframes, prototypes, validated UI and to final products. I design for diverse users by simplifying complexity and making products feel clear, trustworthy, and easy to use. The outcome is inclusive, user-centered solutions that perform in the real world and drive measurable impact.
Observations
I move through the world with a reflective mindset, constantly analyzing how people interact with systems, environments, and technology. Small frictions and overlooked patterns often become the starting point for meaningful design improvements. I capture insights through quick notes, sketches, and simple mental models, then translate them into clear hypotheses and practical design ideas that are intuitive, inclusive, and grounded in real behavior.
Talk to ME
Have any questions? I am always open to talk about your business, new projects, creative opportunities and how I can help you.